Escalatorsaurus Safety Campaign

Hammerson is a retail holding company that owns shopping centres across the country like Brent Cross and Bullring. We work across all their centres creating all their advertising: print, radio, online, email comms, banners and event flyers. One of their briefs to us was to engage kids aged 5-11 on best practices when riding the escalator in their centres.We concepted and art directed a character called ‘Escalatorsaurus’ who ran across print. The client loved him so much that we wrote and recorded an animation, that went on to be shown in centres and schools.