I am an extremely motivated graduate of BA (Hons) Graphic Design from Central Saint Martins (2015). Having specialised in advertising, my skills lie in creative content, art direction & graphic design and I work alongside my creative partner Dan. We have 3 years experience, having been to BBH, VCCP and have just spent the last 2 years working above, below and right through the line at indie agency isobel creative.
We’ve enjoyed creating a range of film, print, content, radio and product, both big and small. We write, concept and art direct. We care about getting stuck the hell in and working with illustrators, designers and artists to make beautiful, interesting things happen. We’re really rather hands on and know how to make a tight budget work hard.
Outside of the 9-5 I curate and produce exhibitions; recently a show I curated for Art Night with the Hayward Gallery was featured in FRIEZE magazine. Dan writes and performs stand-up comedy. It takes a certain kind of person to pour their heart into something in the hopes that the general public will embrace it, and there’s two of us doing just that.
Projects
- Side Effects Launch FilmTech Will Save Us is an East London start up that makes tech toys for kids. Their brief was to create a campaign that engaged both kids and parents, without their toys being seen as boring, educational kits. With a limited budget we wrote, art directed and produced a Black Friday/pre-Christmas launch campaign with one hero print advert and two online films. Our idea was that these aren't ordinary toys, they come with side effects. Made with Raine Allen-Miller at Somesuch, featured in It's Nice
- Half is Plenty Creative ConceptThe Grocer magazine came to isobel creative and asked us to come up with a creative concept to combat guilty snacking, for a feature of theirs. We created Half is Plenty Half Bars. The usual chocolate bar everybody loves, cut straight down the middle. You still pay for the full thing, but half of the money goes to someone less fortunate, someone who probably couldn’t afford a chocolate bar themselves. Read more on The Grocer.
- Escalatorsaurus Safety CampaignHammerson is a retail holding company that owns shopping centres across the country like Brent Cross and Bullring. We work across all their centres creating all their advertising: print, radio, online, email comms, banners and event flyers. One of their briefs to us was to engage kids aged 5-11 on best practices when riding the escalator in their centres.We concepted and art directed a character called ‘Escalatorsaurus’ who ran across print. The client loved him so much that we wrote and recor
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Projects credited in
- The Trussell TrustA campaign called 'It Doesn't Add Up' for foodbank and emergency food charity, The Trussell Trust. We turned a London billboard into a giant till, printing receipts that showed the discrepancy between essentials costs in comparison to the basic rate of Universal Credit. https://www.paddypaddison.com/trusselltrust
- Anthony Nolan Spit Kits Creative ConceptWe wanted to get young men to sign up to their blood donation register, so we used football culture to engage with them. We redesigned their spit kits (you need to provide a saliva sample to sign up to the register) to hand out on match days and encourage young men to Spit for a Purpose. We would track the fans doing the most spitting and use the data to create online league tables. We're currently in talks with Anthony Nolan to develop this to a live stage.
Work history
V
V
CreativeVarious
London, United KingdomFreelance
Creativeisobel
- London, United KingdomFull Time
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Skills
- Advertising
- Marketing PR
- Print Design
- Art Direction
- Design
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Indesign
- Photoshop
- Social Media
- Strategy
- Creative Dirction
- Copy
Education
Awards
Shortlisted for Daniel Marks Big Bang AwardsDaniel Marks - Creative Headhunters
For work with creative partner Dan Stubbs on a Rubik's Cube brief.Shortlisted for Gemini People Lift-Off AwardsGemini People
Partnered with Dan Stubbs to create work for Anthony Nolan.+ Show more