ESQUIRE X AUDEMARS PIGUET - THE LITTLE WATCH BOOK

  • Camilla Weston
Leveraging Hearst’s audience insights and consumer data to drive sales, via a highly targeted premium print solution
2016
Seeking to identify high-net worth, watch obsessed consumers across the Esquire ecosystem, Audemars Piquet wanted Hearst to build them a highly targeted marketing programme for their brand, that would communicate the proposition and aesthetic of the Audemars Piguet brand and ultimately drive enquires and sales of watches.