Camilla Weston

Camilla Weston

Group Head of Creative OperationsLondon, United Kingdom
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Camilla Weston

Camilla Weston

Group Head of Creative OperationsLondon, United Kingdom
About me
I am a Senior Project Manager at Hearst Magazines UK where I work across all brands including; Women's Health, ELLE, Cosmopolitan & Esquire, producing branded content for our print and digital platforms.
  • The Times X GWR
    The Times X GWR
    ESQUIRE X BMW - MAVERICKSPositioning the BMWi3 as the game-changing and essential vehicle for the intelligent, stylish driver. Sep – Dec 2015 Once in a while, a game-changing idea emerges from a radical thinker that breaks all moulds and revolutionizes our world: Apple did it with the iPhone, Facebook changes the way we connect with friends, and BMWi3 will completely change our approach to town driving. Esquire was tasked with positioning the BMWi3 as a bold, game changing car for the intelligent city-driver. We deliver
    ESQUIRE X AUDEMARS PIGUET - THE LITTLE WATCH BOOKLeveraging Hearst’s audience insights and consumer data to drive sales, via a highly targeted premium print solution 2016 Seeking to identify high-net worth, watch obsessed consumers across the Esquire ecosystem, Audemars Piquet wanted Hearst to build them a highly targeted marketing programme for their brand, that would communicate the proposition and aesthetic of the Audemars Piguet brand and ultimately drive enquires and sales of watches.
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Projects credited in
    ELLE x BAREMINERALSThis co-branded article saw four ELLE editors taking a cue from bareMinerals’ new Power of Good campaign to prove that beauty products can make you both look good and really do good. READ HERE
  • Harper's Bazaar Art x Bentley
    Harper's Bazaar Art x Bentley
    BENTLEY & BAZAAR ARTCommercial lead for Bentley & BAZAAR ART partnership. A year long multi-platform project across Print, Digital and Experiential channels for Harper's BAZAAR. Including: - Bespoke Print supplement - Bespoke Bentley and BAZAAR idents for pre-roll activity. - BAZAAR ART channel exclusively for Bentley. - Co-Branded traffic drivers. - Social amplification. - On network and off-network digital promotion. - Global syndication. - Frieze opening event.
Work history
    Hearst Magazines UK logo
    Hearst Magazines UK logo
    Senior Producer ManagerHearst Magazines UK
    London, United KingdomFull Time
    BRAND/DEPARTMENT: Commercial Ops REPORTS TO: Head of Project Management Overview: Proficiency to build strong internal and external relationships; empowering all stakeholders to perform to the best of their ability and deliver efficiently and on time. Clear communication is vital in order to pragmatically solve complex challenges. Passionate about project management best practice and keen to evolve and learn with marketplace demands, the ideal Project Manager will help push Ops forward to be a best-in-class commercial team. Main duties and responsibilities: Project Management Full ownership of print and digital delivery – ensuring all print and digital creative assets are delivered on time and to the highest standard by co-ordinating the relevant stakeholders in order to meet client goals Uphold the Hearst Project Management business rules and principles Pre-Sales Works with Account Management to plan the best course of action and then executes with a customer-centric attitude Advise on production cost estimates to ensure budgets and profit margins are maintained Well versed in the Hearst creative specifications for delivery and have the ability to recommend solutions, looking at previous campaign performance to build new assets and content Production Organise shoots (print, digital and video); booking locations, casting models, confirming permits and catering To be accountable for the cost of all content production – working to a previously agreed budget vs. net value of a campaign (Hearst policy is no more than 25%) Have an understanding of digital and standard specifications; awareness of third party tracking and analytics tools and how the production process can impact these Very willing to work across multiple brands to achieve scale of execution and seamlessly deliver across the Hearst portfolio Conscientious of budget and awareness of tracking to hit monthly/quarterly and annual targets Work closely with respective workflow directors and editorial members to ensure full visibility and transparency of all live work and upcoming deadlines Brief out copywriters and subs teams for print and Content Studio for digital, ensuring a clear understanding of the work required to hit the client’s objectives and project schedules Campaign Management Comprehensively handover all digital content in a complete format to Account Managers to the campaign management to commence Post Campaign Ensure all invoices are processed quickly and efficiently to be with Finance and Payroll on time each month, coding these correctly and ensuring rates are adhered to Work alongside our external research agency to commission campaign research and product trials – particularly important when looking to re-book clients for upcoming campaigns Negotiate rates with model agents, photographers and other contributors to maximise profit margins on each job. This also involves establishing and developing a strong relationship with these agencies Attend wash-up meetings at the end of a campaign’s cycle to establish; what worked well, what didn’t work, how to improve for next time Person specification: Excellent communication skills and enjoys interacting and building relationships with both clients and internal stakeholders Flexible and collaborative attitude with positive approach to change Always keeps the customer front and centre when managing projects Passion for the Hearst Magazines brands and products Ideally well versed in the basic rules and principles of Project Management Commercially aware and sales driven Is familiar with project delivery cycle and digital functions needed to deliver commercial activity Strives for excellent results and excellent customer service Extremely process driven with excellent time management and prioritization skills; able to work effectively under pressure Ability to achieve results through influence and problem solving Knows the importance of trust within professional relationships; looks to establish a reputation as a trusted print and digital expert Has an understanding of market changes and wants to stay ahead of the curve
  • Project Management
  • Communication
  • People Focused
  • Team Coordination
  • Creative
  • Shoot Production
  • Client Communications
  • Campaign Delivery
  • Budget Control