About me
I am a Senior Project Manager at Hearst Magazines UK where I work across all brands including; Women's Health, ELLE, Cosmopolitan & Esquire, producing branded content for our print and digital platforms.
Projects
- ESQUIRE X BMW - MAVERICKSPositioning the BMWi3 as the game-changing and essential vehicle for the intelligent, stylish driver. Sep – Dec 2015 Once in a while, a game-changing idea emerges from a radical thinker that breaks all moulds and revolutionizes our world: Apple did it with the iPhone, Facebook changes the way we connect with friends, and BMWi3 will completely change our approach to town driving. Esquire was tasked with positioning the BMWi3 as a bold, game changing car for the intelligent city-driver. We deliver
- ESQUIRE X AUDEMARS PIGUET - THE LITTLE WATCH BOOKLeveraging Hearst’s audience insights and consumer data to drive sales, via a highly targeted premium print solution 2016 Seeking to identify high-net worth, watch obsessed consumers across the Esquire ecosystem, Audemars Piquet wanted Hearst to build them a highly targeted marketing programme for their brand, that would communicate the proposition and aesthetic of the Audemars Piguet brand and ultimately drive enquires and sales of watches.
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Projects credited in
- BENTLEY & BAZAAR ARTCommercial lead for Bentley & BAZAAR ART partnership. A year long multi-platform project across Print, Digital and Experiential channels for Harper's BAZAAR. Including: - Bespoke Print supplement - Bespoke Bentley and BAZAAR idents for pre-roll activity. - BAZAAR ART channel exclusively for Bentley. - Co-Branded traffic drivers. - Social amplification. - On network and off-network digital promotion. - Global syndication. - Frieze opening event.
Work history
Senior Producer ManagerHearst Magazines UK
London, United KingdomFull Time
BRAND/DEPARTMENT: Commercial Ops
REPORTS TO: Head of Project Management
Overview:
Proficiency to build strong internal and external relationships; empowering all stakeholders to perform to the best of their ability and deliver efficiently and on time. Clear communication is vital in order to pragmatically solve complex challenges. Passionate about project management best practice and keen to evolve and learn with marketplace demands, the ideal Project Manager will help push Ops forward to be a best-in-class commercial team.
Main duties and responsibilities:
Project Management
Full ownership of print and digital delivery – ensuring all print and digital creative assets are delivered on time and to the highest standard by co-ordinating the relevant stakeholders in order to meet client goals
Uphold the Hearst Project Management business rules and principles
Pre-Sales
Works with Account Management to plan the best course of action and then executes with a customer-centric attitude
Advise on production cost estimates to ensure budgets and profit margins are maintained
Well versed in the Hearst creative specifications for delivery and have the ability to recommend solutions, looking at previous campaign performance to build new assets and content
Production
Organise shoots (print, digital and video); booking locations, casting models, confirming permits and catering
To be accountable for the cost of all content production – working to a previously agreed budget vs. net value of a campaign (Hearst policy is no more than 25%)
Have an understanding of digital and standard specifications; awareness of third party tracking and analytics tools and how the production process can impact these
Very willing to work across multiple brands to achieve scale of execution and seamlessly deliver across the Hearst portfolio
Conscientious of budget and awareness of tracking to hit monthly/quarterly and annual targets
Work closely with respective workflow directors and editorial members to ensure full visibility and transparency of all live work and upcoming deadlines
Brief out copywriters and subs teams for print and Content Studio for digital, ensuring a clear understanding of the work required to hit the client’s objectives and project schedules
Campaign Management
Comprehensively handover all digital content in a complete format to Account Managers to the campaign management to commence
Post Campaign
Ensure all invoices are processed quickly and efficiently to be with Finance and Payroll on time each month, coding these correctly and ensuring rates are adhered to
Work alongside our external research agency to commission campaign research and product trials – particularly important when looking to re-book clients for upcoming campaigns
Negotiate rates with model agents, photographers and other contributors to maximise profit margins on each job. This also involves establishing and developing a strong relationship with these agencies
Attend wash-up meetings at the end of a campaign’s cycle to establish; what worked well, what didn’t work, how to improve for next time
Person specification:
Excellent communication skills and enjoys interacting and building relationships with both clients and internal stakeholders
Flexible and collaborative attitude with positive approach to change
Always keeps the customer front and centre when managing projects
Passion for the Hearst Magazines brands and products
Ideally well versed in the basic rules and principles of Project Management
Commercially aware and sales driven
Is familiar with project delivery cycle and digital functions needed to deliver commercial activity
Strives for excellent results and excellent customer service
Extremely process driven with excellent time management and prioritization skills; able to work effectively under pressure
Ability to achieve results through influence and problem solving
Knows the importance of trust within professional relationships; looks to establish a reputation as a trusted print and digital expert
Has an understanding of market changes and wants to stay ahead of the curve
Skills
- Project Management
- Communication
- People Focused
- Team Coordination
- Creative
- Shoot Production
- Client Communications
- Campaign Delivery
- Budget Control