Estée Lauder 'Double Wear'

For the launch of the #ConfidenceUncovered online film campaign by Estée Lauder, I have art directed all digital assets including stills, campaign microsite, social assets and digital advertising. The three talent-led, documentary films feature three female influencers including journalist Pandora Sykes, musician Izzy Bizu and adventure blogger Sophie Radcliffe, following them in their day-to-day activities. 
Working in a team with a film creative from initial pitch phase, I have created a look and feel that celebrates female confidence and is both intimate and high-end. By shooting bespoke stills featuring the girl's personal foundation shade and unique props, we ensured that each image sequence can be identified with one of the girls. The website layout was designed to look like a diary page - a hint to all girls being bloggers. I have also created a set of campaign guidelines to be used by the media agency to roll out the digital campaign.

Credits

Marina Kozlova

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  • Senior Art Director | Designer | Creative
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Project Tags

  • Beauty
  • makeup
  • blogger
  • Influencers
  • Video
  • foundation
  • lifestyle
  • Digital
  • Digital OOH