Background__Loveurope is a leading multi-disciplinary production agency based in London. Having enjoyed a working relationship with them for a number of years, Love approached me to design a set of signage posters for each of the floors in their 6-floor building.
The concept__To show solidarity with France, which had just experienced a wave of terror attacks, I pursued a French theme based around a word of theirs that alludes to steps — étapes. Each poster focuses on a letter from the word and allowed for experimentation and juxtaposition with graphical steps vector patterns.
The challenge__Working closely with 88Print (Loveurope’s in-house print facility) on their HP Indigo digital press, our challenge was to choose inks and substrates that would allow the colours from the minimal colour pallet to really ping off the page as they do on screen, all within the digital printing process.
Deliverables__A set of six A2 posters, printed 5 colour on Fedrigoni Splendorgel.