Étapes Posters

  • Bradley Hotson

Wayfinding system

Leap is a leading multi-disciplinary production agency based in London. They approached me to design a set of signage posters for each of the floors in their 6-floor building.

The concept: to show solidarity with France, which had just experienced a wave of terror attacks, I pursued a French theme based around a word of theirs that alludes to steps — étapes. Each poster focuses on a letter from the word and allowed for experimentation and juxtaposition with graphical steps vector patterns.