I am a graphic designer based in East London and focus on visual identity, art direction, brand development and graphic design for both print and digital, and aim to produce effective solutions that are creative, appropriate, well-crafted and memorable. Working together with a diverse range of clients I have designed visual identities, brand guidelines, logotypes, brochures, posters, marketing materials, web and email banners, suites of icons and illustrations. Please drop me a line with any enquiries.
- The Road ProductionsBackground__Kate Turner spent four years at independent film company Finite Films working in all aspects of film production and development before moving into full-time production at Channel 5. After producing several shorts and pilots, Kate set up her own production company, The Road Productions, in 2014. The challenge__Kate engaged me to design a full corporate identity for The Road, implemented across the full set of standard materials. Already in possession of some idea of what she wanted,
- KCL Global Internship ProgramBackground__Having enjoyed a successful professional relationship with Kings College London over a number of years, the Alumni Team approached me to work on event collateral for their Global Internship Program. The program provides an excellent opportunity for students to further their professional development, and also offers the chance to explore new cultures and destinations. The challenge__The event is all about recruiting current and ex-Kings alumni, and for the program opening event I devised a strategy based around four core concepts that the program is all about: Join, Recruit, Give and Nurture. Each core theme has a strong, clear illustration to reinforce its message and communicate its urgency, and the micro-campaign was rolled out across a set of postcards and event poster. Target audience__Existing and potential Kings College London alumni Client likes__David Fosu, the program leader, was keen for me to pursue a more contemporary, graphical solution for the program, whilst staying within the guidelines of the KCL brand. Deliverables__A set of four postcards and an event poster.
- Form CreativeBackground__A collaboration between another graphic designer Joe Towsey and myself. In our spare time Joe and I run Form Creative and craft resources and design templates for download. The challenge__The online resource marketplace is crowded and competitive. Conscious of this, Joe and I agreed that we didn’t want a loud style and we didn’t want to focus on current design trends, but instead strive for an emphasis on minimalism, precision, crisp typography and good old fashioned Swiss styling. Target audience__We didn’t set out to target any one group, although —we feel— design-conscious buyers probably respond more favourably to our offering. Deliverables__Our resource library is growing, and big things are ahead! Visit our Creative Market shop at creativemarket.com/Formcreative
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Art Director / Graphic DesignerHotson Studio
London, United KingdomFreelance
In 2008 I set up Hotson Studio as a company through which to channel my freelance work, and have since been fortunate enough to amass an attractive mixture of clients. I have found running every aspect of a small business deeply rewarding and stimulating.
- Print Design
- Creative Typography
- Abobe Creative Suite
- Vector Art
- Visual Identity