Having enjoyed a successful professional relationship with Kings College London over a number of years, the Alumni Team approached me to work on event collateral for their Global Internship Program. The program provides an opportunity for students to further their professional development, and also offers the chance to explore new cultures and destinations.
The event is all about recruiting current and ex-Kings alumni, and for the program opening event I devised a strategy based around four core concepts that the program is all about: Join, Recruit, Give and Nurture. Each core theme has a strong, clear illustration to reinforce its message and communicate its urgency, and the micro-campaign was rolled out across a set of postcards and event poster.
The team was keen for me to pursue a more contemporary, graphical solution for the program, whilst staying within the guidelines of the KCL brand.