London Blooms Ltd. is a London-based florist founded by Alison Gulliman. Alison uses her past art college experience when creating floral installations for corporate clients, events and parties.
The team engaged me to provide them with a full visual identity for the business that stood out from the competition. The final solution combines loud, attention-grabbing flowers —based on Alison’s favourite flower, the Sarah Bernhardt peony—with crisp, contemporary typography and an elegant wordmark.
Deployment included website, stationery, T-shirts, social media templates and, notably, the light goods van, now an eye-catching sight on London’s streets.
