ethic* is a universal stamp that rates brands on their ethical score. The stamp is split into five segments; 0, 0-5, 5-10, 10-15 and 15-20, and when a brand scores all marks, they are rewarded a full asterisk. These marks are given based on four categories; environmentally friendly, politically aware, people and animal’s rights.
(Major Project in progress)
Campaign #makeyourstamp allows the user to vote on a brands ethical score using the ethic* app, the thumbs up or down will then be presented in the public for all brands and people to see.
More ethic* campaign posters
Google Chrome Plug-In allows users to see the brands ethic* score when on their website