Ethos, Pathos & Logos: Aristotle's Modes of Persuasion

The Greeks are good at a lot of stuff. Weddings. Smashing plates. Growing (and marinating) olives. But, unbeknownst to many, they also have a rich history in advertising. Read the full piece: https://boords.com/ethos-pathos-logos-aristotle-modes-of-persuasion