Etsy - Christmas Campaign

Role: Creative direction, concept and visual language for agency GLÜCK in Berlin, 2021 Festive TV and Social Media campaign for Etsy. Developed and executed exclusively for German audiences and focussing on meaningful gifting trough product customization and craftsmanship, using the tagline „Geschenke, die die Welt bedeuten“ (gifts that mean the world). Directed by Spencer Creigh Photographed by Thimios Bakatakis Produced by BWGTBLD