Etsy - Why Buy Boring?

Etsy needed a follow up to their beautiful 2019 Christmas campaign, and a proposition that would remind shoppers the site is great for more than just seasonal gifts. Working closely with the New York team, we bought ‘Why Buy Boring?’ to life for the US and UK markets, creating 8 films in total plus a suite of social assets. Directed by the incredible Malik Vitthal. And we proved it is humanly possible to remote shoot in LA from Amsterdam for 4 nights. Success! Co-created with Wendy Richardson, Mackenzie Keck & Paul Curry.