Euro Millions Lottery - Live Your Best Life

Encourage an increase in 18-24 year olds to play the Euro Millions on a regular basis. Discover an insight that will ultimately encourage them to believe in their chances to dream and ultimately win. This specific demographic consider money to be tight however, they will often buy themselves extra and unnecessary items when going to a supermarket or treating themselves to a £4 coffee. Demonstrating how minor the cost and difficulty of purchasing a Euro Million's ticket is. To increase this ease, Euro Million's will further reach the demographic by partnering with ASOS.