Projects
- Audible - Time Better SpentAudible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle. Time is precious and free time is rare. Throughout our days, there are pockets of time that go unused. With society today wanting to learn additional skills, they seek to find efficient ways of doing so. However, they often face the preconception that time must be made in their daily routines to be able to enjoy these new pastimes. Introduci
- Euro Millions Lottery - Live Your Best LifeEncourage an increase in 18-24 year olds to play the Euro Millions on a regular basis. Discover an insight that will ultimately encourage them to believe in their chances to dream and ultimately win. This specific demographic consider money to be tight however, they will often buy themselves extra and unnecessary items when going to a supermarket or treating themselves to a £4 coffee. Demonstrating how minor the cost and difficulty of purchasing a Euro Million's ticket is. To increase this ea
- Millie's Trust - Tough love doesn't save lives, First Aid doesIdentify and seek to resolve the currently unmet need of people engaging with paediatric first aid. 500,000 children under four years old go to A&E after accidents that happen in their own home each year. 7 out of 10 parents in the UK lack first aid skills that would allow them to help their child in a medical emergency. 81% of informal child caregiving is conducted by grandparents. With the older generation being so heavily involved in child care, are the grandparents capable of knowing and ta
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Projects credited in
- Birmingham City University, BA (Hons) Graphic CommunicationGraphic Communication is not defined by a medium or a process – Students graduating from this course are defined by creating the appropriate message. Our students have substance, something beyond a surface impression, their work has depth, meaning and value. We support students to develop research informed, ideas-driven solutions, embracing both digital and traditional processes. We teach our students to critically analyse the context. In this fast changing professional landscape we believe it i
Work history
School of Thought - Taster SessionBBC Creative
- Manchester, United KingdomInternship
Challenged to create a pitch for a 30-60 second TV advert advertising the return of the Premier League and Match of the Day.
Art Direction and Creative Copywriting PlacementMcCann Birmingham
- Birmingham, United KingdomInternship
A week’s placement in the creative department at McCann Central.
I focused on a brief that challenged me to bring brand recognition and recall for Écusson, a cider that was launching in the UK for the the first time.
Skills
- Copywriting
- Creative Thinking
- Creative Concepts
- Art Direction
- Strategic Thinking
- Advertising
- Advertising Campaigns
- Creative Advertising
Education
B
B
(BA Hons) Graphic Visual CommunicationBirmingham City University
Birmingham, United Kingdom