Audible - Time Better Spent

Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle. Time is precious and free time is rare. Throughout our days, there are pockets of time that go unused. With society today wanting to learn additional skills, they seek to find efficient ways of doing so. However, they often face the preconception that time must be made in their daily routines to be able to enjoy these new pastimes. Introducing Time Better Spent. A campaign that is positioned to highlight missed opportunities of free time; inviting them to transform once wasted moments into Time Better Spent with Audible.