Europa Road Trip

BRIEF: How do we bring fame to Enterprise Rent-a-Car and its sponsorship of UEFA Europa League throughout Europe during 2019/20 through entertaining and compelling content. INSIGHT: Your team is in the Europa League. Congratulations. Now think about the journey to the match. It’ll be a slog, no doubt. Unpronounceable destinations, travelling for hours (or days), using varied methods of transport. Unavoidable. So we may as well have fun doing it. Enterprise is going to make light of the situation and make an otherwise laborious journey the best part of the trip. Almost. IDEA: This season Enterprise Rent-A-Car will celebrate the most unique destinations in the Europa League by taking fans on a journey across the continent. Whether we’re sending fans to faraway lands, or bringing the taste of an ‘away day’ to their front door, Enterprise will be embarking on a tour of Europe that will make the journey to the match more memorable than ever before. Get ready for: ‘Europa Road Trip’ ROLE: Head Creative, creative direction, strategy, art direction.