I'm an Aussie-born, London-dwelling Associate Creative Director at VMLY&R Health, with 16+ years of advertising and marketing experience.
Multi-disciplined, my skill set spans across Art Direction, Copywriting, Idea Generation, and Creative Strategy. I'm also very hands-on and love getting involved in every part of the production process so that every element of the creative is executed to a high standard.
My portfolio includes Film, TV, Print, Social and Digital campaigns across FMCG, Sports, Entertainment, and Health & Wellness.
My vast experience has allowed me to film in Sao Paulo, Bangkok and Mumbai, and lead global projects across the US, UK, EMEA and APAC.
Projects
- Europa Road TripBRIEF: How do we bring fame to Enterprise Rent-a-Car and its sponsorship of UEFA Europa League throughout Europe during 2019/20 through entertaining and compelling content. INSIGHT: Your team is in the Europa League. Congratulations. Now think about the journey to the match. It’ll be a slog, no doubt. Unpronounceable destinations, travelling for hours (or days), using varied methods of transport. Unavoidable. So we may as well have fun doing it. Enterprise is going to make light of the situa
- Something far, far biggerBRIEF: To create a content piece that highlights just how important HSBC UK’s support for British Cycling is and exactly what riding lets us achieve. IDEA: One of the greatest feelings in the world is feeling like you’re doing something good. To feel like your individual efforts, no matter how diverse, big or small, can make a positive difference. Through the powerful stories of diverse riding groups, we’ll celebrate the powerful effect that riding can have on you and what it allows you to
- Oops! It was meant to beBRIEF: FrieslandCampina wanted to introduce something new and exciting to the yoghurt category - an indulgent snack for your 10pm craving, rather than for the obvious and slightly boring breakfast occasion. After developing such an amazing product, FrieslandCampina wanted to find the best way to disrupt the market. IDEA: Introducing Oops!: a new kind of indulgent yoghurt. Every spoonful, a new experience in taste and texture. An eye-catching, mouth watering pot of yoghurt made for sharing in y
- ‘DEMAND MORE’ FROM LIFE WITH MSBRIEF: Sanofi Genzyme wanted to create a greater sense of urgency around multiple sclerosis, and let the world know that it’s time to Demand More from life with MS. IDEA: We identified a new influencer in the MS community, the ‘Fearless Interferers’: Those close to people living with MS who ask the difficult questions and persuade their loved ones to Demand More from their futures. This new audience enabled us to build a strong campaign in an uncluttered space. Alongside helpful tools for peo
- Cannes Young LionsBrief: Convince people to donate, by raising awareness about all of the good things that the Murdoch Children's Research Institute do. Idea 1: 'Scratch Them Happy' We create images of illnesses affecting children painted onto scratchie paint, and prompt people to use their dollar to erase these conditions, literally proving the power of their dollar to improve child health. Idea 2: 'Hospital Smell' Using scented ink, we create a print ad which smells like a hospital. We then invite donors to close their eyes and imagine that they are a child in hospital, before prompting them to donate.
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Work history
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Creative DirectorFuse - OMD International
London, United KingdomFull Time
At Fuse, my role involves working closely with the strategy team to take their insights and turn them into meaningful ideas that can be executed as part of broader and more accountable performance partnerships and experiences. I have produced big ideas and content films for the Champions League, Premier League, HSBC UK and Enterprise.
Senior CreativeMullenLowe Group UK
London, United KingdomFull Time
Creative team working on Unilever brands including TRESemmé, Rexona, Dove across TV and Digital.
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Skills
- Advertising
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Adobe Premier Pro
- Adobe After Effects
- Creative Writing
Education
Awards
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FINALIST - Cannes Young Lions 2015 - Three Beans CoffeeCannes Young Lions
Brief:
Heighten awareness of the Three Beans brand, to drive foot traffic, encourage trial and build brand loyalty.
Idea:
A print ad highlighting the peace of mind you'll have when you consume Three Beans coffee.
http://www.nikkisulentic.com/#/cannesyounglions2015/A
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WINNER - AIMIA 2015 - Best Retail App - UNIQLO MATCH AppAIMIA
Brief:
To drive awareness and create hype around the opening of Australia's first UNIQLO store and promote it's ambassadors.
Idea:
A game of memory where you are asked to memorise one of the UNIQLO ambassador's looks and match it to a catalogue of garments in a minute to win a trip to Japan. The functionality of the game mimics Tinder, in allowing you to swipe 'yes' or 'no' through the catalogue of garments.
http://www.nikkisulentic.com/#/uniqlo/+ Show more