Oops! It was meant to be

BRIEF: FrieslandCampina wanted to introduce something new and exciting to the yoghurt category - an indulgent snack for your 10pm craving, rather than for the obvious and slightly boring breakfast occasion. After developing such an amazing product, FrieslandCampina wanted to find the best way to disrupt the market. IDEA: Introducing Oops!: a new kind of indulgent yoghurt. Every spoonful, a new experience in taste and texture. An eye-catching, mouth watering pot of yoghurt made for sharing in your social feeds. Launched in the Netherlands in 2018 with an overwhelming success and will be introduced into many other European markets in 2019. ROLE: Creative Lead across print and social assets.