#EuroPartOfMe

AncestryDNA brought the Leave and Remain camps together to celebrate Europe means to them. Off the back of the recent Ancestry ad campaign, which was inspired by the insight that 60% of our DNA comes from continental Europe, we wanted to celebrate Britons’ enduring connections with Europe and get them to think about using AncestryDNA to investigate their own roots. To do this, we created #EuroPartofMe a campaign that sought to rise above the divisiveness of the 2015 referendum by bringing together Britons to celebrate their European links, no matter what their views were on staying in the EU.