Eurovision

With Eurovision happening in Italy in 2022, we wanted to leverage the event's international appeal & vibe, mashing it up with the Italian culture. Hence, we will take the TikTok community on a virtual visit of Turin for the whole month of May, touching many verticals of our editorial planning: - Music - Culture - Food - Diversity & Inclusion - Travel - Sport A whole May dedicated to entertainment with HTCs launch, sounds and live streaming (i.e Giro d'Italia, traditional cooking, Eurovision pre-show, Eurovision watchalong). In App Plan: - Road to Eurovision: main in app levers (banners, H5, HTC) activated to create conversation in app around Eurovision and build momentum pre-show - Eurovision, The Show: the LIVE stream of the First Semi-Final, Second Semi-Final and Grand Final (3 LIVEs). HTC Eurovision 135M VV LIVE VV average 50K