About me
Creative lead with a strong background in creative direction and production across video, social media, photography, and digital assets with a proven track record of leading and managing creative teams and agencies, including designers, videographers, art directors. Skilled in collaborating with cross-functional teams, copywriters and external freelancers to ensure brand consistency and optimize user experience.
Projects
- Six Nation RugbyThe first of its kind rugby partnership saw TikTok sponsor both the Men's and Women's Six Nations tournaments between Feb-April 2022, with additional sponsorship rights for the upcoming Autumn Nations Series (Nov 2022). Building upon the success of EURO 2020, we have continued to position TikTok at the heart of iconic sports events in key European markets (UK+IE, FR, IT), with the vision of becoming THE leading destination for rugby fandom. We focused on delivering impact in 2 primary areas:
- Venice Film Festival 2022The Venice Film Festival or Venice International Film Festival is an annual film festival held in Venice, Italy. It is the world's oldest film festival and one of the "Big Three" film festivals, alongside the Cannes Film Festival and the Berlin International Film Festival. The Big Three are internationally acclaimed for giving creators the artistic freedom to express themselves through film. In 1951, FIAPF formally accredited the festival. Project plan in Partnership with RAI CINEMA (tv broadcas
- EurovisionWith Eurovision happening in Italy in 2022, we wanted to leverage the event's international appeal & vibe, mashing it up with the Italian culture. Hence, we will take the TikTok community on a virtual visit of Turin for the whole month of May, touching many verticals of our editorial planning: - Music - Culture - Food - Diversity & Inclusion - Travel - Sport A whole May dedicated to entertainment with HTCs launch, sounds and live streaming (i.e Giro d'Italia, traditional cooking, Eurovisio
- Road to ItalyTi Racconto l'Italia (I'll tell you about Italy') is a 5-month long journey across 20 Italian regions, one week for each of 20 regions, through the unique lens of TikTok. Everyone is invited to (re)discover the country on TikTok, using the hashtag #tiraccontolitalia, to which every week a regional hashtag will be added, highlighting the peculiarities of each region from traditions to new trends, fashion, music, foods and places. How The project features four ambassadors, who share their storie
+ View all
Work history
Content strategistTikTok
London, United KingdomFull Time
Content LeadFarfetch
- London, United KingdomFull Time
+ Show more
Skills
- Events
- Marketing PR
- Art Direction
- Editing
- Design
- Web Content
- Excel
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Content and Media Writing
- Creative Art Direction
- Content Editor
- Content Creatiion
- Adobe Photoshop
- Adobe Lightroom
- Adobe Dreamweaver
- Adobe Indesign
- Social Media
- Marketing Management
- Social Media Marketing
Education
U
U
Communication StudiesUniversità di Pisa
- Pisa, Italy