Ti Racconto l'Italia (I'll tell you about Italy') is a 5-month long journey across 20 Italian regions, one week for each of 20 regions, through the unique lens of TikTok. Everyone is invited to (re)discover the country on TikTok, using the hashtag #tiraccontolitalia, to which every week a regional hashtag will be added, highlighting the peculiarities of each region from traditions to new trends, fashion, music, foods and places.
How
The project features four ambassadors, who share their stories with our community. Diletta Secco (@dilettasecco), takes us on a gastronomic journey; Giovanni Arena (@gioanniarena_), shares how to travel low cost in the Bel Paese, Martina Socrate (@martinasocrate) focuses on local stories and Human Safari (@humansafari), helps us discover lesser known places.
As in all the most beautiful journeys, #tiraccontolitalia also has its soundtrack. To inspire video creations, Ti Racconto l'Italia playlist is available in the app with a selection of the most beautiful Italian classics. From O Sole Mio to Azzurro, from Splendida Giornata to Mambo Italiano, the journey through Italy is also a musical one.
The campaign is accompanied by the "Ti Racconto l'Italia" contest, promoted by TikTok in collaboration with Nikon. Users who use the official hashtag #tiraccontolitalia and the relevant regional hashtag (#TikTok + region) will be able to win a Nikon Z50 Video Vlogger Kit. An exceptional jury composed by TikTok, Nikon and Italian music producer Gabry Ponte will select the monthly winner.
- 1 overarching HTC Name: #TiRaccontoLItalia Results: 382M VV and 23k creations so far
- 20 regional HTCs Name (example): #TikTokCampania 1 each week Results: 143M VV, 13K creations in total
- 22 programmed LIVEs across food, travel and education Highest peak for watch uv 63,453
- 16 press releases, 11 media meeting, 73 journalists met, 170 articles with positive sentiment