Venice Film Festival 2022
The Venice Film Festival or Venice International Film Festival is an annual film festival held in Venice, Italy. It is the world's oldest film festival and one of the "Big Three" film festivals, alongside the Cannes Film Festival and the Berlin International Film Festival. The Big Three are internationally acclaimed for giving creators the artistic freedom to express themselves through film. In 1951, FIAPF formally accredited the festival. Project plan in Partnership with RAI CINEMA (tv broadcast) HTC launch 1. #DietroLeQuinte - Our evergreen HTC for everything related to the behind the scenes of any relevant event we cover on the platform. This will showcase all the first-row experiences of people actually attending the Venice Film Festival Results: The #DietroLeQuinte gathered quality content that showcased a preview of what it feels like going to the Venice Film Festival and encountering some of the most influential people in the cinema industry, not only from Italy but from around the world. It is always a good method to gather content from behind the scenes. 2. #CinemaTok - Our evergreen HTC to celebrate and share everything related to the cinema world. From the most famous movies on screen to the newest and trendiest ones. Results: The #CinemaTok gathered quality content that was able to show some of the most fun and creative content around the cinema world. From tricks to editing skills, from Hollywood movies to videos you can edit yourself #CinemaTok showed quality content leveraging one of the most important events in the movie industry that takes place in the beautiful city of Venice. 3 Live streaming from the Festival 48,793 Watch VV average Creator Ambassadors produce video for a total of 2,3M VV Videos created by 22 Partners for a total of142. Media activities - 2 Press announcements - August 29th - A joint press release with Rai to announce the partnership to bring the community behind the scenes of the Venice Film Festival - September 1st - TikTok press release with fun facts related to cinema and the platform, and how to discover more on TikTok Coverage 13 articles on Italian media 100% positive sentiment all on the partnership between Rai Cinema and TikTok.