Evanescent Grace
Evanescent Grace is an avant-garde headpiece collection consisting of 8 designs, built up of recycled & sustainable materials, like newspaper and HDPE plastic bags. ‘Everything that seems beautiful to the eye first might, in fact, be tragic in reality’ are the words from our beloved natural historian and BBC legend David Attenborough. He released a documentary on April 12, 2020, in collaboration with Netflix, exploring and discussing the monumental scale of humanity’s impact on nature, speaking about the past, present and future of planet Earth. The inspiration for given FMP comes from the aforementioned movie where they briefly debate coral reefs dying due to global warming which is the main inspiration for the creations. This project is exploring the relationship between life and death to question if everything you see is actually as beautiful as it seems. The aforementioned will be showcased via the process of a dying coral that turns completely white due to the raised sea temperature and in this state, it starts glowing. This process is called coral bleaching. Visually, not knowing what it really means, a bleached coral may trick the viewer and lead to a misconception of seeing allure in this purity of white glow. However, this process is just the final stage for a coral before it dies. Nature has played a major part in the life of the Creative Director of the project hence why she wanted to produce something visually pleasing yet convey a critical social message through it. Chosen medium is an online exhibition to make the art accessible to everybody around the globe. The star of the exhibition is a short fashion film narrating the symbiosis between the designs and the visuals. Creative Director + Designer: Karin Rosie Viilup, @rozarosie Cinematographer: Alex Tervinsky, @alextervinsky Camera Assistant: Karoliina Varret, @karoliinavarret Lights: Ranno Lauri Editing: Cainan Alpin, @cainanalpin Music: Joonatan Kivi, @jntnkv Vocal: Greete Paaskivi, @gpaaskivi Instrumental: Brett Hiiob, @great.brettain Make-Up: Ellen, @zellenazfaces; Birgit Tikk, @mad_aphrodite Hair: @sheleena_; Grete Pertel, @_grtprtl_ Studio Set-Up: Mart Maripuu, @martmaripuu Assistant: Jane Treima, @janetreima; Kristi Niit, @mittekristi Models: Lilia Kivi, @liliakivi; Helgi Saldo, @helgi_saldo; Steve Vanoni, @stevevanoni; Johanna Kallas, @johannakallaz; Artjom, @artyomdoesitbetter; Elis-Hetty, @nelisenti; Sander, @moderndisease; Gregor Kulla, @guregooru