Every Body Does It - Campaign

‘Every Body Does it’ is a campaign aiming to bridge the gap between disabilities and sex, aimed at anyone aged 18+. Designed for the Durex brief for D&AD New Blood Awards, with 26 all inclusive Karma Sutra cards featuring diverse illustrations of positions designed to cater for specific needs. By combining disabilities with able bodied people ‘Every body does it’ is able to include every body, helping make sex more enjoyable for everyone. Extra campaign touch points include a website, phone app, social media campaigns, posters and a campaign video.