Projects
- NotifiThis was a brief set by a web development company. In a group, we were asked to design an app to solve a transport issue. What issue we chose was left to us. We chose to design an app that helped make public transport smoother and easier for disabled people. We found that one of the main issues when it came to this was that the drivers of the said public transport are not prepared in advance to help out the disabled passenger, which leads to delays and disrupts the smooth flow of people getting
- GABLGABL (Getting Around British Life) is an app to help international Asian students in the UK or coming to the UK get accultered to the British way of life. It would help said students be pre-warned & prepared, instead of learning as they go. It would help them with their day to day life which would include the basics like language, weather, transport, money etc
- It's Normal, PeriodAs part of D&AD 2019, The Case For Her was a brief from McKinsey. It required us to develop an innovative globally relevant campaign that tackles menstruation issues and social stigmas surrounding it and shows fresh thinking. My research confirmed that talking about menstruation is still largely a social and cultural taboo across the globe. I created a campaign that seeks to encourage social dialogue around the fact that menstruating perfectly normal. To achieve this, I decided to create a ca
- The Tickled CowCHS, a design agency, gave us an assignment to create the brand identity for The Tickled Cow, a fictitious Bar & Grill to be opened in an urban setting. The brief specified that we take a cue from the name and create a identity that had rustic overtones. We were asked to design a brand identity, menus, door drops, adshell poster and a correx To do this we first created a brand blue print, detailing its brand personality, its value proposition, the target audience and the role the brand would p
- Designed EssayDesigned version of my essay on the topic of backward and orthodox advertisement of period products in mainstream media, in India. I decided to design it in the form of a magazine editorial because thats one of the ways period products are and can be advertised. Pull out quotes were used to draw attention to some important elements of the essay. I used a red stain in the background to represent the staining of blood and spotting that usually occurs during a woman's period, which is one of the t
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Projects credited in
- Arts University of Bournemouth, Visual CommunicationVisual Communication’s vision explores and examines the importance of visual communication in relation to culture and society, whilst championing the significance of an interdisciplinary approach. The course is interested in interdisciplinary processes of developing ideas and communicating through visual language. Visual communication is a continuum and seamless spectrum of creative activity, from conceptual practice to mainstream design. Visual Communication produces graduates who are able t28
- Every Body Does It - Campaign‘Every Body Does it’ is a campaign aiming to bridge the gap between disabilities and sex, aimed at anyone aged 18+. Designed for the Durex brief for D&AD New Blood Awards, with 26 all inclusive Karma Sutra cards featuring diverse illustrations of positions designed to cater for specific needs. By combining disabilities with able bodied people ‘Every body does it’ is able to include every body, helping make sex more enjoyable for everyone. Extra campaign touch points include a website, phone ap
Work history
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Graphic Design InternMarmelo Digital
- London, United KingdomInternship
A new age startup into bespoke digital app and web
development company based in Shoreditch, London
Worked in their creative team on projects related to branding,
visual and UI design for websites and apps. Clients included
major companies like RedBull and small enterprises like
Lauderdale House and Resilience First.
Job entailed interacting with clients and working around
their briefs
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Graphic Design InternThe Mob
- Gurugram, IndiaInternship
A creative hot-shop, jointly set up by 2 big names in the India
Advertising industry servicing large Indian & multinational
companies.
Assigned to work on their team servicing “Vistara “– a
premium India airline jointly owned by Singapore Airline
Collaborated in the development of their day-to-day direct
communication requirements – both internal and customer
facing.
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Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe XD
- After Effects
- Abobe Illustrator
- Adobe Lightroom
- Microsoft Excel
- Microsoft Word
- Book Binding
- Branding Design