The Tickled Cow

CHS, a design agency, gave us an assignment to create the brand identity for The Tickled Cow, a fictitious Bar & Grill to be opened in an urban setting. The brief specified that we take a cue from the name and create a identity that had rustic overtones. We were asked to design a brand identity, menus, door drops, adshell poster and a correx To do this we first created a brand blue print, detailing its brand personality, its value proposition, the target audience and the role the brand would play in their lives. Once we had answers to these questions, the branding exercise became focused and clear. A contemporary, rustic & fun brand identity was developed and extended to the collaterals