Everyman Membership

We created a three tier loyalty programme using CRM insights about the frequency and preferences of our customers. Now at maturity a year from launch, Everyman Members make up just under 10% of our 3 million annual cinema audience. We've also added brand partner Grey Goose to support monthly preview screenings so our members can be the first to see the latest films before anyone else, with a Grey Goose cocktail too.

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Head of Marketing