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Everything in our Power Campaign

  • Sarah Jayne Pentland

In 2020 I lead on the creation of a brand new marketing campaign for Macmillan Cancer Support, 'Everything In Our Power'. The campaign and new offer encompassed 4 main areas and targeted people living with and affected by cancer: - advice about your energy bills - staying as warm and well as you can this winter - energy efficiency. The creative was designed in house and a new webpage was built which included information on energy efficiency, resources and engaging content. I worked with an external media agency to manage the media buying and paid campaign, this ran across paid social media, digital display and content on demand. The campaign proved to be successful in reaching the target audience, with content on demand being the most successful channel.

Report

Companies

  • Macmillan Cancer Support logo

    Macmillan Cancer Support

    • Charity

Skills

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