Projects
- Everything in our Power CampaignIn 2020 I lead on the creation of a brand new marketing campaign for Macmillan Cancer Support, 'Everything In Our Power'. The campaign and new offer encompassed 4 main areas and targeted people living with and affected by cancer: - advice about your energy bills - staying as warm and well as you can this winter - energy efficiency. The creative was designed in house and a new webpage was built which included information on energy efficiency, resources and engaging content. I worked with an exter
Work history
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Interim Marketing & Communications ManagerGuy's and St Thomas' Charity
London, United KingdomFreelance
Interim Marketing & Communications Manager Guy's & St Thomas' Charity Aug 2021 - Present
A London charity raising funds to support expert care, life-changing research, and the small touches that help patients feel really cared for.
• Brand Management: Supported the rollout of 3 new charity brands, including devising supporter engagement plans, launch plan, strategy and developed brand activation activities.
• Content Production: including patient and NHS staff stories, blogs and website copy
• Asset Development: produced case study videos, photography and other brand assets, managed external suppliers within budget and deadlines.
• Marketing Planning: Worked with fundraising and events to influence marketing plans, providing expertise on marketing tactics, including digital marketing, internal comms and collateral development.
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Corporate Client & VIP ManagerFLOWERBX
- London, United KingdomFull Time
Corporate Client & VIP Manager FLOWERBX (B2B) May 2021 – August 2021
International online, luxury flower delivery service, offering bespoke premium services for businesses, high end brands & VIP’s.
• Acquisition: Developed creative proposals and strategy for new business and acquired new leads resulting in a Q2 gross margin of 47% and a July 2021 Vs 2020 YOY increase of 29%.
• Account Management: Owned full roster of corporate and VIP clients, managing contracts, bespoke requests and P&L line
• Team Management: Managed in house Senior Florist and freelance florists as well as all aspects of internal operations
• Brand Activations: Delivered 12 national high-end campaigns for brands including Tom Ford, Mytheresa and Space NK.
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Skills
- Marketing
- Social Media Marketing
- Marketing Strategy
- Marketing Campaigns
- Digital Campaigns
- Creative Concept
- Branding
- Marketing Analytics
Education
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Bachelor of Arts (BA) Bournemouth University
- Bournemouth, United Kingdom