EXECUTIVE EDITOR (Contract Publishing)

Hired as executive editor to launch The Watch Gallery (now Bucherer’s) bi-annual, luxury lifestyle magazine, reflecting the brands it sold (such as Audemars Piguet, Rolex and Breitling). Managed the process - from ideas generation, flat plan, critical path and creative shoots to negotiating with print houses and final execution. The circulation was 110,000+ and the magazine was distributed with The Telegraph, The Evening Standard, Selfridges and top-tier customers. Pioneered working with AR specialists Blippar to create a digital overlay for the print magazine, making it fully shoppable via mobile - a world first for a watch retailer.