Over 12 years’ experience as an editor, journalist and content creator, specialising in luxury, fashion, retail and watches. Regularly by-lined in national newspapers and magazines, with a bulging network of contacts in the industry.
Adept at co-ordinating multiple stakeholders, whilst leading end-to-end delivery of innovative, cross-brand content lifestyle campaigns. Always delivers above and beyond the brief, whilst pioneering ‘world-first’ cutting-edge technology.
Highly motivated and organised. Excellent time-management skills, successfully proven by managing simultaneous, long-term clients (with varying priorities and deadlines), always with a positive, go-to attitude. Relishes a challenge and remains calm under pressure.
Exceptional communication skills, confident dealing with people at all levels and size of organisation, from small start-ups to large, global brands. Adept public speaker - used to pitching ideas in C-Suite level board meetings, spoken at international conferences, interviewed as a style expert live on the BBC and regularly lectured at a British University.
Featured No. 24 in British VOGUE’s Digital Powerlist Top 100, listing the ‘most influential names in online fashion,’ and cited as ‘the one to watch’ by Selfridges during London Fashion Week.
Projects
- MAGAZINE EDITOR (Contract Publishing)Launched and edits TALES, a luxury lifestyle print magazine for private members’ club Purple Dragon. It features lifestyle and travel editorial, exclusive photoshoots and inspiring interviews with the likes of Stella McCartney, Samantha Cameron and Natalia Vodianova. Devised the concept, with a new lifestyle theme for each magazine (the Design issue, the Fashion issue, the Art issue...and so forth), as a hook to build tailored advertising packages around. Advertisers include Stella McCartney,
- EXECUTIVE EDITOR (Contract Publishing)Hired as executive editor to launch The Watch Gallery (now Bucherer’s) bi-annual, luxury lifestyle magazine, reflecting the brands it sold (such as Audemars Piguet, Rolex and Breitling). Managed the process - from ideas generation, flat plan, critical path and creative shoots to negotiating with print houses and final execution. The circulation was 110,000+ and the magazine was distributed with The Telegraph, The Evening Standard, Selfridges and top-tier customers. Pioneered working with AR sp
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Work history
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MAGAZINE EDITORPrivate members club
London, United KingdomFreelance
Launched and edits TALES, a luxury lifestyle print magazine for private members’ club Purple Dragon, Chelsea. It features lifestyle and travel editorial, exclusive photoshoots and inspiring interviews with the likes of Stella McCartney and Natalia Vodianova.
Devised the concept, with a new lifestyle theme for each magazine (the Design issue, the Fashion issue, the Art issue...and so forth), as a hook to build tailored advertising packages around. Regular advertisers include Stella McCartney, Harrods, Audemars Piguet, Bonpoint and Mr and Mrs Smith, amongst others.
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SENIOR NEWS JOURNALISTDrapers
- London, United KingdomFreelance
Works on the fast-paced news desk as a senior news journalist for fashion industry title Drapers. Writes exclusive news stories, analytical industry pieces and daily articles for the website and magazine. This involves working to very tight deadlines and creating accurate, well-written copy under pressure.
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Skills
- Writing
- Copywriting
- Editing
- Brand Copywriting
- Brochure Copywriting
- Copywriter Online
- Online Blogger
- Online Content
- Online Editor
- Fashion Journalist
Education
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Post-graduatePMA
- London, United Kingdom
PTC-Accredited Post Graduate Diploma in Magazine Journalism.
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Bachelor of Arts - BA (Philosophy & English Literature)University of Sussex
- London, United Kingdom
2:1 achieved.
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Awards
VOGUE'S DIGITAL POWERLIST (TOP 100)Vogue
In celebration of Online Fashion Week, VOGUE unveiled its top 100 Powerlist, awarding the most influential names and faces in online fashion. Emily was featured as number 24, in the top 100 names.