Over my first two years at Arbor our trade show stand design went on a bit of a journey - from what I could carry in suitcase and put up on my own in one night to a furniture making company producing my stand design at our biggest show. I wanted to capture who we were as a company; smart and friendly, intelligent and kind. I wanted visitors to be curious about the contradiction of materials (balloons and wood) and curious about us, we were a contradiction in the market too.