Exhibition News Raceday 2019

The EN Raceday is an annual conference held by Exhibition News at a race course. This years topic was "SAVE THE PLANET! OR YOUR BOTTOM LINE? EN RACEDAY WILL SHOW YOU HOW TO DO BOTH" and had a strong focus on sustainability within the exhibition industry. I worked on the signage and advertising for the event in 2018, so when the 2019 event came around I had a strong idea of how to improve on the brands visuals. I proposed a re-brand that was later approved, that really modernised the brand. The new logo features a horse worked into the well known EN logo and sits more in line with the rest of the Exhibition News sub brands. The new look also features a bold purple accompanied by simple horse silhouette and a lot of white space. The event has primarily advertised in the Exhibition News magazine. In the run up, the magazine began to use naked wrap to become more sustainable. This was the first advert to be featured on the back of naked wrap. Also featured inside the magazine was full page advert with left or right facing variants. This project involved: Logo design & Branding, Print advertising, Web advertising, Digital invitations & Signage Event photography by: Aniseed Photo