Expedia and VisitBritain’s Interactive Film

The interactive film is the first ever to utilize a smartphone’s gyroscope as a way for users to navigate and engage with inspiring destination content and ultimately create and book customized itineraries based on their experience. The mobile and digital experience takes viewers on an interactive journey through five featured destinations in the U.K. that includes London, Cornwall, Wales, Manchester and the Scottish Highlands. Users can toggle between the destinations by pointing the smartphone in a different direction.