Expedia: Visit Britain
Inspiring tourists to discover their next Great British vacation with Expedia Visit Britain.
We partnered with 180LA and Friend Productions on their series of tongue-in-cheek infomercials for Expedia Visit Britain, to create a unique web and mobile experience. Fivequirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.
Each film explores the merits of its location, with a carefully-written script, performed at the same tempo by our actors.
“Each script focused on colloquialisms and slang unique to the region, so each line of dialogue was a different length. Editing and syncing five different dialogues into one smooth experience was the central challenge across both film and digital teams.”
- Thomas Davis, Digital Creative Lead
Users can navigate between the different films using a compass – building their own itinerary along the way. Gyroscope functionality on iOS devices helps users to shift location intuitively.
Based on the time viewing each film location, the experience suggests an itinerary to the user. All that’s left is for the user to book their trip.
Companies
Expedia Group
- Technology
