Experience Trad Music across Scotland

  • Aimée McAvoy

Supported the Director of Marketing @ VisitScotland to produce a video to profile trad festivals across Scotland to mark Scotland's Year of History, Heritage & Archaeology 2017, drawing on my relationships with the likes of Celtic Connections, Tiree Music Festival, Hebridean Celtic Festival, Oban Live and many others to source video footage and rights. The strong partnership approach meant that the video was shared by festivals across Scotland, and was paired and launched in partnership with The List 'Guide to Festivals' Magazine which featured matching editorial spreads and cover design. I also wrote developed and produced new copy for VisitScotland dedicated pages on trad music in Scotland. The stunning soundtrack was sourced directly from Scottish band Niteworks.