Exploration of Artisanal techniques in Colombia for Loewe’s entry into the country

In this collaboration with Loewe, I was tasked with paving the way for Colombia to become one of its manufacturing hubs for the Paula’s Ibiza summer collection – a line of products crafted artisanally in various countries worldwide. After months of extensive testing, we identified a technique that enabled the production of the client designs with high production standards and ample production capacity. Through this process, we seamlessly incorporated Colombia into the roster of supplier countries, featured at Paula´s Ibiza 2021. This technique has since become one of the most important ones for the brand whitin this collection, and to this day, they continue to work with it in the country. It is used in the manufacturing of their now iconic Iraca basket. Photo credit: www.loewe.com