Projects
- Personal Brand Conceptualization: Regia & VictoriaAfter a decade of working for various fashion and lifestyle brands, I made the decision to embark on the journey of launching this accessories project crafted from natural fibers. It serves as a means to showcase not only my aesthetic vision but also my professional ethos, collaborating closely with skilled female artisans. The aim was to serve as a nexus between contemporary design and traditional artisanal techniques rooted in Colombia.
- Exploration of Artisanal techniques in Colombia for Loewe’s entry into the countryIn this collaboration with Loewe, I was tasked with paving the way for Colombia to become one of its manufacturing hubs for the Paula’s Ibiza summer collection – a line of products crafted artisanally in various countries worldwide. After months of extensive testing, we identified a technique that enabled the production of the client designs with high production standards and ample production capacity. Through this process, we seamlessly incorporated Colombia into the roster of supplier countrie
- Strategic Development of Sustainable Product Line: A Collaboration with Hunting SeasonIn this project, I collaborated with Hunting Season in the creation and development of a product line crafted from natural fibers manufactured in Colombia. My contribution enabled the brand to successfully establish this line as a permanent addition to its offerings, emphasizing a commitment to the quality and sustainability of its products.
Work history
Project ManagerLOEWE
- ColombiaFreelance
Skills
- Project Management
- Brand Concept
- Fashion Accessories
- Design Direction
- Brand Consultancy
Education
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Product DesignUniversidad Jorge Tadeo Lozano
- Bogotá, Colombia
Five-year professional career with a degree in industrial design. For my graduation project, I conducted research on the international market for the traditional Colombian craft technique of handmade black ceramics. Building upon this, I designed a collection tailored for the European market, preserving the processes and identity of the technique. This collection was launched at the Ambiente Fair in Frankfurt, Germany. My graduation project was selected among the top 10 of the year and showcased at the UJTL Museum of Visual Arts.
Awards
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Fondo EmprenderSENA
I secured this seed capital from the Colombian government to accelerate the growth of projects with high potential for success through my personal venture, Regía Y Victoria. This brand seamlessly blends design with traditional Colombian techniques, resulting in fresh and sophisticated products inspired by the tropics.