Explore the World with EF Pro Cycling

  • Kristina Thorkildsen
  • Tom Walton Freeman

EF owns the EF Education First Pro Cycling team. With this campaign, we wanted to introduce the EF brand and link the cycling team with the dream of travel and language learning, as well as generate leads. Explore the World with EF is a competition where you can enter to win a variety of cycling and language related prizes. The campaign was highly successful worldwide, reaching new audiences through paid ads leading to a high converting website. We managed to qualify a high number of leads in a dedicated email journey the users received after they entered to win.