I am a passionate digital marketing manager professional with 6 years of experience, looking for new marketing opportunities in the creative industries.
I have had 5 different sales and marketing roles across 3 offices in EF Education First. EF is the world leader in international education with more than 52.000 employees in 114 countries, dedicated to opening the world through language training, culture exchange, academic programs, and educational travel.
My skills and expertise include:
• Digital Marketing: managing digital lead generation campaigns, influencer marketing, building high converting landing pages, project management, reporting, website analytics (Adobe experience cloud and Google Analytics), social media management, and paid advertising (Facebook and Instagram).
• Content Marketing: Global content strategy, content calendar, SEO, testimonial marketing, newsletter (MailChimp), blog and assets to promote articles through social media.
• Product Management: Sales growth strategies, marketing planning, budgeting, building and training a team, telemarketing, reporting, customer retention, customer service, events management and reporting to HQ
Mobile:+44 7950393959
Email: kristinathorkildsen@yahoo.no
Location: London
Projects
- Explore the World with EF Pro CyclingEF owns the EF Education First Pro Cycling team. With this campaign, we wanted to introduce the EF brand and link the cycling team with the dream of travel and language learning, as well as generate leads. Explore the World with EF is a competition where you can enter to win a variety of cycling and language related prizes. The campaign was highly successful worldwide, reaching new audiences through paid ads leading to a high converting website. We managed to qualify a high number of leads in
Work history
N
N
Marketing DirectorNest for Founders
- London, United KingdomFull Time
Lead marketer for edtech startup: brand building, target personas, B2C digital and social media content development, influencer campaigns, B2B partnerships, and go-to-market app launch strategy.
Collaborate with Product and Content to execute full funnel data-driven customer acquisition campaigns.
Oversaw app launch event during London Tech Week resulting in 60K organic social impressions, 1500+ attendees, and 31% of downloads converting into active users.
Marketing Manager for OperationsEF Education First
- London, United KingdomFull Time
Managing online and offline marketing for EF global operations, to build the EF brand towards hosts and staff through:
• Digital advertising on Facebook and Instagram
• Manage social media strategy and organic content calendars
• Sourcing and publishing new content through stories from hosts and staff
• Analytics and reporting
• Working with EF operations teams globally to optimise campaigns, report on performance, and brainstorm new opportunities.
+ Show more
Skills
- Campaign
- Landing Pages
- Project Management
- Sales Management
- Marketing Communications
- Team Collaboration
- Marketing Strategy
- Social Media Advertising
- Marketing Analytics
- Budgeting