Digital Video Campaign: Exploring Greece
Client: Greek National Tourism Organisation
Produced by Ilya Polyakov (Burda Media)
How to attract tourists to Greece?
We came up with 3 formats:
1) Greece speaks Russian - a series of comedy videos, in which random Greek people are asked to say popular Russian phrases - sayings, lyrics etc.
2) Hyperlapses - a series of videos to establish the beauty of Greece.
3) Cooking videos - A series of how-to-cook videos with traditional and easy Greek recipies.
Numbers and Facts
20 days in Greece
16 videos
Visited Athens, Santorini and Rhodes
over 225 000 views on YouTube
Hypelapses (5 videos in total)
Greece Speaks Russian (6 videos in total)
How to cook (5 videos in total
Camera: Stanislav Rassolov, Mikhail Shirokov
Produced in Greece and Russia