Express Yourself

In my graduate collection „Express yourself“(2018), I elaborated the idea of my own brand with an emphasis on showing my own handwriting. In the first part of the inspiration and design development,I elaborated my logo and the signature of my brand, which I transformed into clothing. As a basic graphic signature to represent my brand, I chose a window pane pattern. ​ In the second part of the collection I was inspired by contemporary Japanese fashion. The dominant part of outfits is a kimono. Kimono is a traditional Japanese garment which is unisex, worn by men and women. I chose this cut and silhouette especially because of the simple geometric lines and large clean surfaces that allowed me to easily create a window pane pattern. The colour of the collection is primarily black and white, with red in details, which should also represent the handwriting of my brand.