Extinction Rebellion

Challenge - To run a creative campaign that reframes Extinction Rebellion in a positive light (following recent negative press) We wanted to create a campaign that linked with the current issues of COVID-19. People are annoyed with COVID and are agitated with the inconveniences it is causing for everyone. We wanted to play on this and suggest that climate change can do the same, if we don't act fast! The video would be a News disruption, matching ER's interrupting tone.