F*ck Plastic - Branding
This was a self-initiated project, designed for UK festivals. I created the brand F*ck Plastic to help target the plastic waste that is left yearly on festival grounds. The designs would be viewed around the festival grounds offering an alternative to plastic cups.
To allow the designs to fit in with the UK festival atmosphere I chose to screen-print the posters and other materials. This allowed me to get a more textured effect and play more widely with mixing the colours to make the yellow pop!