F.O.A.M (feelings of apprehension, mainly) - Fashion Editorial
F.O.A.M, is an editorial that explores the need to safeguard our mental wellbeing in the face of overwhelming issues beyond our control. The title serves two purposes in that it references the expanding foam used to create the looks, and acts as an acronym standing for ‘feelings of apprehension, mainly,’ a phrase that has been significant within my own personal experiences with anxiety and panic. I wanted the shoot to feel somewhat dystopian and otherworldly to reflect how alien the world often feels during times of uncertainty. This shoot was undertaken whilst in lockdown with my lovely mother as the model.
The editorial is aimed at an audience interested in more conceptual, high fashion campaigns, and for those who have an interest in the cross section where fashion meets art.
Creative Direction, Styling, Photography - Daisie Jacobs.