I organised a Facebook Live challenge for the TBWA global network. I wrote a brief which instructed offices to broadcast thier best live videos into Facebook Workplace (internal to TBWA), with the goal of engaging the most viewers in realtime. On the day of the challenge office from around the world, including Paris, Brussels, New York and Buenos Aires, took part.
Ideas that were thought of for the challenge have since been pitched to clients. The entries were so popular we knocked the Global CEO off the chart of most trending posts.