The magazine’s content falls into two editorial categories: interviews and features. The interviews portray entrepreneurial journeys, providing a behind-the-scenes look into startup life: the initial struggles and triumphs of starting a new business. The features dig deeper into specific topics, collecting insights of industry experts. These pieces can be enjoyed by anyone, regardless of branding, while benefiting Factory of the association to the interviewees and the values they promote.
At the time of my departure, the magazine dominated page views on Factory’s website, and its articles generated thousands of new visitors every month and were widely shared on social media.