Barbara Szirmai

Creative Content Strategist

London, United Kingdom
Locked Pro Plan feature


About me

I’m a content strategist with a hybrid background across digital, editorial and creative. Throughout my career, I’ve helped early-stage businesses get off the ground, and top-tier companies position their brand and strengthen their voice. Doing so, I got to work in a bunch of exciting cities like London, Berlin, Vienna and Budapest.

Locked Pro Plan feature


  • PR
  • Brand Development
  • Creative Storytelling
  • Content Strategy
  • Editorial
  • New Media
  • Digital Maketing
  • Social Media
  • Event Marketing

People I’ve worked with

Companies I’ve worked with

  • E


    • P

      Punch Communications

      • P

        Permanent Mission of Hungary to the United Nations Office in Vienna

        • H

          Hungarian Ministry of Justice and Public Administration

          Work history


          Account Director (Content / Creative)

          Punch Communications

          Oct 2017
          • London, United Kingdom
          • Full Time
          • Punch is a boutique creative agency specializing in social content. Clients include the likes of Sony Mobile, Barclays, Legal & General, Habitat and Ivy Park. Currently, I’m leading all content efforts of my agency’s main client, Sony Mobile, concepting and overseeing social content on their global channels which engage an audience of over 25 million. Over the past year, I've provided creative input, project management leadership and headed client communications for a handful of product announcements, photo and video shoots and large-scale creative projects.



          Factory Berlin

          Jun 2015 - Sep 2017
          • Berlin, Germany
          • Full Time
          • Factory Berlin is a next generation business club that brings together startups from all stages with established corporations. A Google partner, Factory operates the first and largest startup campus in Germany, providing home to companies like SoundCloud and Uber. I joined the team at an exciting phase of growth. This allowed me to shape the company’s brand and work independently on large-scale projects. As editor-in-chief, I headed up Factory’s content until September 2017. I developed content strategy for Factory’s social channels, with emphasis on Facebook, Twitter and Instagram, which at the time I left the company, had an audience exceeding 45,000 (330% growth over 2 years). I ran and oversaw Factory Magazine, the company’s in-house brand publication. Launched in 2016, the magazine aims to tell the stories of Factory’s diverse community and network, while continuously engaging a global audience. During my tenure, we interviewed the founders and CEOs of some of the most influential global brands and key technology players, including Airbnb, Y Combinator, Evernote, Techstars, Dubsmash, Mic and Clue. I also coordinated Factory’s video projects, from creating concept to production to measuring impact. I'm particularly proud of Lifework— a narrative web show, featuring entrepreneurs and creatives from Factory.


          Head of Communications


          Apr 2015 - Jul 2015
          • Berlin, Germany
          • Full Time
          • ElektroCouture is one of the first ready-to-wear brands to pioneer bespoke wearable technology for the fashion industry. In this role, I helped to lay the foundations for the brand’s communication strategy, kickstart its social media channels, as well as capitalize and facilitate PR opportunities. Working closely with founder & CEO Lisa Lang, I supported the launch of ElektroCouture’s first ready-to-wear collection on ASOS Marketplace in July 2015.


          Communications Consultant


          Sep 2014 - Apr 2015
          • Berlin, Germany
          • Freelance
          • Divespy is an online community for divers, surfers, sailors and other water sport enthusiasts. I consulted the startup with their relaunch and coordinated their online marketing efforts. I created and implemented social media strategy for Facebook and Twitter and launched a successful email campaign, while providing meaningful analytics for the tech team. I also set up the guidelines for community management and customer support.


          Apr 2014 - Sep 2014
          • Berlin, Germany
          • Full Time
          • In the frameworks of this six-month long scholarship program, sponsored by the Hungarian Prime Minister’s Office, I traveled to Berlin to connect with the local Hungarian community. Together with the Hungarian Embassy to Berlin and the Hungarian Cultural Institute of Berlin, I supported the activities of the Germany-based Hungarian organizations. Among others, I organized cultural events, child- and youth programs, as well as edited, proofread and wrote articles for the magazine of the Hungarian Association of Berlin.


          Sep 2012 - Mar 2014
          • Budapest, Hungary
          • Full Time
          • In my first full-time role, I supported the State Secretariat for Hungarian Communities Abroad in Budapest. My main task was to ensure that the unit’s English language communication is running smoothly. I wrote background papers, strategic documents and speeches in English, and translated key documents from Hungarian to English. I coordinated the unit’s media relations, wrote press releases, facilitated interviews with the State Secretary, and helped with the organization of press conferences. I also edited news articles for the State Secretariat's bilingual website.


          Jul 2011 - Dec 2011
          • Vienna, Austria
          • Internship
          • I started my career working for Hungary’s Permanent Mission to the United Nations Office in Vienna. I was lucky enough to attend meetings and conferences held by the United Nations and other Vienna based international organizations. I wrote reports and conducted wide-ranging research on their activities. I also participated in the organization of various cultural and charity events, concerts and receptions.



          Master of Advanced International Studies

          Diplomatic Academy of Vienna

          Sep 2010 - Jul 2011
          • Vienna, Austria


          Master of European Studies

          Universität Wien

          Sep 2009 - Jul 2010
          • Vienna, Austria


          International Relations BA

          Pázmány Péter Catholic University

          Sep 2006 - Jul 2009
          • Budapest, Hungary