I’m a content strategist with a hybrid background across digital, editorial and creative.
Throughout my career, I’ve helped early-stage businesses get off the ground, and top-tier companies position their brand and strengthen their voice. Doing so, I got to work in a bunch of exciting cities like London, Berlin, Vienna and Budapest.
Projects
- Perfect Hand-fit for Sony MobileIn the first half of 2018, Sony Mobile needed a global campaign for their brand new premium smartphones, Xperia XZ2 and Xperia XZ2 Compact, as well as the recently launched wireless stereo headset, Xperia Ear Duo. Punch was tasked with creating multiple creative concepts to advertise the new handsets and smart product across Sony Mobile’s global social media channels—making sure that each piece of creative aligns with the client’s marketing objectives. As part of this project, we recorded a vide
- Life in the City for Sony MobileIn the first half of 2018, Sony Mobile needed a global campaign for their brand new premium smartphones, Xperia XZ2 and Xperia XZ2 Compact, as well as the recently launched wireless stereo headset, Xperia Ear Duo. Punch was tasked with creating multiple creative concepts to advertise the new handsets and smart product across Sony Mobile’s global social media channels—making sure that each piece of creative aligns with the client’s marketing objectives. As part of this project, we produced a seri
- Matching Colours for Sony MobileIn the first half of 2018, Sony Mobile needed a global campaign for their brand new premium smartphones, Xperia XZ2 and Xperia XZ2 Compact, as well as the recently launched wireless stereo headset, Xperia Ear Duo. Punch was tasked with creating multiple creative concepts to advertise the new handsets and smart product across Sony Mobile’s global social media channels—making sure that each piece of creative aligns with the client’s marketing objectives. As part of this project, we created a serie
- Factory MagazineFactory Magazine is Factory Berlin’s in-house brand publication. Launched in 2016, the magazine aims to tell the stories of Factory’s diverse community and network, while continuously engaging a global audience. As editor-in-chief, I ran and oversaw Factory Magazine from the conceptualization of stories to execution, from its beginnings until September 2018. I developed formats and built up the editorial strategy with emphasis on authenticity and reader experience, while also writing around 50 p
- Factory PodcastThe Factory Podcast is a unique collection of talks and discussions recorded in front of a live audience at Factory Berlin. The episodes cover a wide range of topics, including entrepreneurship, politics and lifestyle, featuring guests like Google for Entrepreneurs Director Mary Grove, SoundCloud Founders Alex Ljung and Eric Wahlforss, and Jenna Lowenstein, the Digital Director of Hillary Clinton’s presidential campaign. The idea of the podcast channel arose from the large number of events and q
- LIFEWORK: S01E01A joint production of Factory Berlin and videographer Alex Bravo, Lifework is a narrative web show featuring entrepreneurs and creatives from Factory Berlin’s community that launched with three episodes in 2017. In the style of Netflix’s popular Chef’s Table, in each short film the audience meets and follows a Factory member on their journey through lifelong motivations, serendipity and personal philosophies. Each episode has the ambition to demystify success by examining failures, struggles and
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Work history
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Account Director (Content / Creative)Punch Communications
London, United KingdomFull Time
Punch is a boutique creative agency specializing in social content. Clients include the likes of Sony Mobile, Barclays, Legal & General, Habitat and Ivy Park.
Currently, I’m leading all content efforts of my agency’s main client, Sony Mobile, concepting and overseeing social content on their global channels which engage an audience of over 25 million.
Over the past year, I've provided creative input, project management leadership and headed client communications for a handful of product announcements, photo and video shoots and large-scale creative projects.
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Editor-in-ChiefFactory Berlin
- Berlin, GermanyFull Time
Factory Berlin is a next generation business club that brings together startups from all stages with established corporations. A Google partner, Factory operates the first and largest startup campus in Germany, providing home to companies like SoundCloud and Uber.
I joined the team at an exciting phase of growth. This allowed me to shape the company’s brand and work independently on large-scale projects.
As editor-in-chief, I headed up Factory’s content until September 2017. I developed content strategy for Factory’s social channels, with emphasis on Facebook, Twitter and Instagram, which at the time I left the company, had an audience exceeding 45,000 (330% growth over 2 years).
I ran and oversaw Factory Magazine, the company’s in-house brand publication. Launched in 2016, the magazine aims to tell the stories of Factory’s diverse community and network, while continuously engaging a global audience. During my tenure, we interviewed the founders and CEOs of some of the most influential global brands and key technology players, including Airbnb, Y Combinator, Evernote, Techstars, Dubsmash, Mic and Clue.
I also coordinated Factory’s video projects, from creating concept to production to measuring impact. I'm particularly proud of Lifework— a narrative web show, featuring entrepreneurs and creatives from Factory.
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Skills
- PR
- Brand Development
- Creative Storytelling
- Content Strategy
- Editorial
- New Media
- Digital Maketing
- Social Media
- Event Marketing
Education
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Master of Advanced International StudiesDiplomatic Academy of Vienna
- Vienna, Austria
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Master of European StudiesUniversität Wien
- Vienna, Austria
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