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I'm a content strategist with a hybrid background across editorial, digital and creative. Throughout my career I’ve held a bunch of exciting positions in both startup and political communications, in a bunch of exciting cities like Berlin, Vienna and Budapest. I’ve helped early-stage businesses get off the ground, as well as more established companies position their brand and strengthen their voice.Locked Pro Plan feature
Creative strategy, project management & account development.
Factory Berlin is a next generation business club that brings together startups from all stages with established corporations. A Google partner, Factory operates the first and largest startup campus in Germany, providing home to companies like SoundCloud and Uber. I joined the team at an exciting phase of growth. This allowed me to shape the company’s brand and work independently on large-scale projects. As editor-in-chief, I headed up Factory’s content. I developed content strategy for Factory’s social channels, with emphasis on Facebook, Twitter and Instagram, which now engage an audience exceeding 45,000 (330% growth over 2 years). I ran and oversaw Factory Magazine, the company’s in-house brand publication. Launched in 2016, it aims to tell the stories of Factory’s diverse community and network, while continuously engaging a global audience. During my tenure, we interviewed the founders and CEOs of some of the most influential global brands and key technology players, including Airbnb, Y Combinator, Evernote, Techstars, Dubsmash, Mic and Clue. I also coordinated select video projects, from concept creation to production to measuring impact. I'm particularly proud of a recent production, Lifework—a narrative web show, featuring entrepreneurs and creatives from Factory.
ElektroCouture is one of the first ready-to-wear brands to pioneer bespoke wearable technology for the fashion industry. In this role, I helped to lay the foundations for the brand’s communication strategy, kickstart its social media channels, as well as capitalize and facilitate PR opportunities. Working closely with founder & CEO Lisa Lang, I supported the launch of ElektroCouture’s first ready-to-wear collection on ASOS Marketplace in July 2015.
Divespy is an online community for divers, surfers, sailors and other water sport enthusiasts. I consulted the startup with their relaunch and coordinated their online marketing efforts. I created and implemented social media strategy for Facebook and Twitter and launched a successful email campaign, while providing meaningful analytics for the tech team. I also set up the guidelines for community management and customer support.
In the frameworks of this six-month long scholarship program, sponsored by the Hungarian Prime Minister’s Office, I traveled to Berlin to connect with the local Hungarian community. Together with the Hungarian Embassy to Berlin and the Hungarian Cultural Institute of Berlin, I supported the activities of the Germany-based Hungarian organizations. Among others, I organized cultural events, child- and youth programs, as well as edited, proofread and wrote articles for the magazine of the Hungarian Association of Berlin.
In my first full-time role, I supported the State Secretariat for Hungarian Communities Abroad in Budapest. My main task was to ensure that the unit’s English language communication is running smoothly. I wrote background papers, strategic documents and speeches in English, and translated key documents from Hungarian to English. I coordinated the unit’s media relations, wrote press releases, facilitated interviews with the State Secretary, and helped with the organization of press conferences. I also edited news articles for the State Secretariat's bilingual website.
I started my career working for Hungary’s Permanent Mission to the United Nations Office in Vienna. I was lucky enough to attend meetings and conferences held by the United Nations and other Vienna based international organizations. I wrote reports and conducted wide-ranging research on their activities. I also participated in the organization of various cultural and charity events, concerts and receptions.